A Creative Stage for Young Musicians to Kickstart their Career

An interview of Prof. Melody Yiu, Research Assistant Professor at CUHK’s School of Architecture, where she explained how the Ground Music Project brought classical music into community spaces, encouraging public engagement and interaction while offering musicians a platform to showcase their talents and fostering local cultural development.

//This “spatial transformation” initiative brings together a team with deep ties to CUHK from various professional backgrounds: Dr. Veera Fung, Research Associate at the School of Architecture; CUHK alumna Irene Au, founder of musicpreneur solution platform KALOS; and Jessica Cheung, co-founder of Outcomes Lab and Lecturer at the School of Architecture, who is also a CUHK alumna and current lecturer at the School of Architecture.

...Irene Au... has long been dedicated to nurturing classical music culture in Hong Kong and supporting musicians in their entrepreneurial journeys. Through GroundMusic, she aims to help musicians and audiences find a common language, where music isn’t confined to a stage but seeps naturally into everyday scenes. “In such a fast-moving, tech-driven society, young musicians face challenges not only in entering the field but also in keeping pace with the market,” she explains. “There’s an entire ecosystem revolving around them—agents, clients, venues… They need support and training in programming, performance, promotion, and career strategy. We hope they can learn by doing, and embrace an entrepreneurial mindset to face challenges and find opportunities to showcase themselves and their work.”

READ ARTICLE